Estimate your event's financial contribution to the local economy for agency presentations and permit applications.
How to use this tool: Enter your event details across the three spending categories below. The calculator will estimate your event's primary economic impact (direct spending) and secondary impact (multiplier effect) to help you quantify your event's value when meeting with city agencies, tourism boards, and permitting offices.
1
Event Overview
Basic event size and attendance details
Only non-local spending counts toward economic impact
Athletes + spectators/family per athlete
2
Race Management Spending
Local spending by race organizers to produce the event
Tents, staging, barriers, generators, porta-johns
Race supplies, signage, course materials
Hired local security, EMS, traffic control, staff
Permit fees, park fees, venue rentals
Catering, athlete nutrition, volunteer meals
Printing, transport, lodging for staff, misc.
3
Visitor Spending Estimates
Average per-person daily spending by out-of-town visitors
4
Sponsor & Exhibitor Local Spending
Estimated local purchases by sponsors/exhibitors activating on-site
Local goods, services, lodging, dining
5
Economic Multiplier
Secondary impact factor for your region
Typical range: 1.5–2.5. Reflects how money re-circulates through wages, local re-spending, and tax revenue. Use 1.8 if unsure; consult a local economist for a precise figure.
Combined state + local rate (e.g. 8.5%)
Occupancy/bed tax rate (e.g. 12%)
Estimated Economic Impact
Total Impact
$0
Primary Impact
$0
Direct local spending
Secondary Impact
$0
Multiplier effect
Est. Sales Tax Revenue
$0
To local government
Est. Hotel Tax Revenue
$0
Lodging/occupancy tax
Total Visitor Nights
0
In local accommodations
Total Visitors
0
Out-of-town attendees
Spending Breakdown
Category
Amount
% of Primary
Spending Distribution
About the multiplier: Secondary economic impact reflects how direct event spending circulates through the local economy — businesses pay wages, employees spend locally, and the cycle continues. A multiplier of 1.8× means every $1 of direct spending generates an additional $0.80 in secondary economic activity. The combined total represents the full estimated economic impact of your event on the community.
Agency Presentation Talking Points
Use these data points when presenting to city agencies and tourism boards:
